Faced with a deadline of one month, we took the Shop At Home website and did a complete rebranding to become JTV Watches. Now a compelling watch destination, the site features beautiful product photography, dynamic AJAX widgets to minimize maintenance, navigation based on product features and a video player that automatically turns on whenever The Watch Show is airing.
In 2007 Shop At Home partnered with Circuit City to feature their products both on television and on Shop At Home's website. A few highlights were weekly updates to reflect specials, and an AJAX powered Live Viewer displaying the on-air item on both SAH and Circuit City. Prior to launching, I created an XML driven client site for reviewing promotions. A mock version is available at the link below.
DIY Network's largest yearly promotion, the 2005 'Zone included an interactive educational home tour, flash based whack-a-mole style game, two video sections, user-generated content with slide shows and more. I designed / developed many of the pages, directed illustrators and game developers and completed final assembly.
Contracted by HGTV Pro, I was challenged with creating imagery of a non-brand-specific work vehicle for their Road Gear microsite. Mixing vector illustration with photographic textures, I created an unobtrusive environment to display articles, slideshows and user-generated content through the Pickle application.
Armed with a colorful palette and whimsical graphics, I was tasked to create a weekly video poll where the rabid fans of DIY's Scrapbooking series could vote on the episodes they thought were the cream of the crop. Each of four weeks, we offered five video clips to help narrow down the finalists. I was responsible for the front-end design and flow of the application.
I worked with hyperQuake to develop this fun and educational quiz to help choose the RV that best fits your needs. I supplied question/answer matrix, videos and design direction to stay in sync with our on-air series, and they handled the illustration and flash programming. As a bonus feature, there are downloadable PDF fact sheets of each RV.
A redesign of the Lowe's Interactive Library, I worked with hyperQuake to utilize XML-Driven Flash accordians to display the hundreds of product demos in the library. I developed a JavaScript product slideshow for the project tutorial pages that allowed the user to click through products related to the projects they were researching.
HGTV's largest yearly promotion, the 2003 Dream Home tour utilized IPIX tours of the house's many rooms. Embedded in each photo bubble were hot spots that allowed the user to learn more about the products within the room. I was responsible for the final assembly of all the pieces, as well as designing and coding some of the pieces.
I contracted a very talented illustrator to create a layered blueprint so that I could bring it to life. Originally titled Eight to Renovate, I built an interactive flash floorplan that allowed the user to choose a room, and then have eight room-specific projects appear in the lower right corner.
Fans of the Jewelry Television broadcast are familiar with the turntable used to display the show's product. I was trying to find an interactive way to bring that feeling to the website. Fed by XML, the online turntable can display a large number of products by pulling in existing website images.
While they lack the depth of the interactive pieces in this portfolio, this collection of promotions highlights a few of the graphic design projects that i've enjoyed in the last few years. The collection includes microsites and html emails.
